How convergence is changing the nature of the audience

Convergence is changing the nature of the audience, due to the vast technological advancements altering our impression of upcoming films. Comparing films such as King Kong (1933) to the modern version of King Kong (2005) contrast in visual effects and audiences perception of what was successful and what wasn’t. Many people within 1933 would strongly agree that King Kong was triumphant and included visual effects which had just been introduced, whereas the modern audience now would disagree with that view, and consider the 2005 version to be no comparison as technology has changed drastically. Furthermore movies have developed due to visual effects and realism within the movie as demonstrated with the King Kong movies.

Additionally Television has changed due to the fragmentation of channels listing scheduled shows and having a set time for programs to be shown. This also contradicts the viewing of adverts which are there to sell the certain product or items, this is known as ‘pull media’. The use of television channels such as ITV scheduling advertisements is only for one purpose, money. Other channels such as BBC 1 and BBC 2 do not include advertisement during a program and therefore making the channel more favorable in my opinion.

As both sources of media were discussed, showing a development over the years. Audiences have grown to accept the showing of television programs in  a scheduled manner and the use of visual effects, creating the realistic motion needed for a modern film.