Sunday 20 March 2011

How convergence is changing the nature of the audience

Convergence is changing the nature of the audience, due to the vast technological advancements altering our impression of upcoming films. Comparing films such as King Kong (1933) to the modern version of King Kong (2005) contrast in visual effects and audiences perception of what was successful and what wasn’t. Many people within 1933 would strongly agree that King Kong was triumphant and included visual effects which had just been introduced, whereas the modern audience now would disagree with that view, and consider the 2005 version to be no comparison as technology has changed drastically. Furthermore movies have developed due to visual effects and realism within the movie as demonstrated with the King Kong movies.
Additionally Television has changed due to the fragmentation of channels listing scheduled shows and having a set time for programs to be shown. This also contradicts the viewing of adverts which are there to sell the certain product or items, this is known as ‘pull media’. The use of television channels such as ITV scheduling advertisements is only for one purpose, money. Other channels such as BBC 1 and BBC 2 do not include advertisement during a program and therefore making the channel more favorable in my opinion.
As both sources of media were discussed, showing a development over the years. Audiences have grown to accept the showing of television programs in  a scheduled manner and the use of visual effects, creating the realistic motion needed for a modern film.

Production and distribution research on 'The Dark Night'

Distributors


Warner Bros. Pictures (2008) (USA) (A TimeWarner Company)


Warner Bros. (2008) (UK) (theatrical)

Warner Home Video (2008) (USA) (DVD)


Warner Home Video (2008) (USA) (DVD) (Blu-ray)

Production
- Warner Bros. Pictures (as A Warner Bros. Pictures Presentation)
Warner Bros. Entertainment, Inc., also known as Warner Bros. Pictures was used historically on its building and is often spoken including by company officials, but the abbreviated form Warner Bros. tends to be their only official name in writing) is an American producer of film and television entertainment.


- Legendary Pictures (in association with)
Legendary Pictures is an American film production company based in Burbank, California founded by Thomas Tull. The company has a 7-year, 40-picture agreement to co-produce and co-finance with Warner Bros., starting in 2005. Legendary Pictures' first full-length feature with Warner Bros. was the comic book movie, Batman Begins, soon followed by another comic book adaptation, Superman Returns.


- Syncopy (as A Syncopy Production)
Syncopy Films (also known as Syncopy) is a British production company founded by director, writer and producer Christopher Nolan. The name Syncopy Films derives from syncope.
- DC Comics
DC Comics (founded in 1934 as National Allied Publications) is one of the largest and most successful companies operating in the market for American comic books and related media. It is the publishing division of DC Entertainment Inc.,a subsidiary company of Warner Bros. Entertainment, which itself is owned by Time Warner. DC Comics produces material featuring a large number of well-known characters, including Superman, Batman, Wonder Woman, Aquaman, Green Lantern, the Flash, Martian Manhunter, Green Arrow, Hawkman, and such superhero teams as the Justice League and the Teen Titans.

Saturday 5 March 2011

Megamind - Brand New Film






Megamind, Will Ferrell, a intelligent alien, was sent to earth as a child by his parents before their planet was destroyed by a black hole. He arrived at the same time as another alien child who later was to be known as Metro Man, Brad Pitt. The two infants had different fates therefore to be destined to battle throughout life with one another. Metro Man was raised in luxury and became Metro City's superhero protector, while Megamind grew up in a prison and became a super villain assisted by his piranha-like sidekick Minion, David Cross. The two have since battled for years to the present day, Metro Man always getting the upper hand.

Distributor and tracking the distribution

Megamind is a 2010 3D animated superhero comedy film produced by DreamWorks, Red Hour Productions and distributed by Paramount Pictures. The film was released in the United States in 3D, IMAX 3D and 2D. Celebrities such as Will Ferrell, Brad Pitt, Tina Fey, David Cross, and Jonah Hill were included into the film, also portraying the magnitude of the film, and also directed by Tom McGrath and written by Alan J. Schoolcraft and Brent Simons.


dreamworks_logo.jpg


The film was first titled Master Mind, and then Oobermind. Lara Breay and Denise Nolan Cascino were the film's producers; Ben Stiller and Stuart Cornfeld were the executive producers, but Ben Stiller was originally cast as Megamind, and later Robert Downey Jr, but Will Ferrell was given the role, due to scheduling conflicts for Downey.

Box Office

On its opening day Megamind debuted at number 1 with $12,530,397. The film's opening day profits were higher than DreamWorks Animation's last original CG-animated movie, How to Train Your Dragon, which had an opening day gross of $12,111,766 back in March. Megamind grossed $46,016,833 in its opening week, which was higher than DreamWorks previous release and was also DreamWorks Animation's ninth-highest opening weekend at the American and Canadian box office. With $46.0 million, Megamind had the fifth biggest opening weekend for an animated film in 2010 in America, behind Toy Story 3 with $110.3 million. In its second weekend Megamind dropped only 36.7% and was Number 1 for two weeks in a row with $29,120,461.

Marketing


Will_Ferrell_as_MegaMind_by_Gage_Skidmore.jpg
(This picture was taken of Will Farell at the 2010 San Diego Comic con International)

A 47-second teaser trailer of the film was released online on March 18 and then premiered in ‘How to Train Your Dragon’. A second trailer premiered in Shrek Forever After and then in select screenings of Toy Story 3, The Last Air bender, Despicable Me, and The Sorcerer's Apprentice.

Several video game tie-ins published by THQ were released on November 2, 2010 to coincide with the film's release. An Xbox 360 and PlayStation 3 version is titled Megamind: Mega Team Unite, while the Wii version is titled Megamind: The Blue Defender